When I started Sweat Vacay, the idea was simple. I wanted to make it easier for people to work out while they were traveling. That was it. I had come to Greece, realized how difficult it was to find and book the kind of fitness experiences I was used to in New York, and thought there had to be a better way.

I have never understood the idea that going on vacation means you have to choose between being healthy and having fun.

One of the questions I get asked constantly is: “When is the best time to come to Greece?”

There are probably more sensible ways to start a company than quitting your job in New York, moving to a Greek island where you don’t speak the language, buying 17 spin bikes and 100 yoga mats, and deciding you’re going to build an outdoor fitness business. But that’s more or less what I did.